Diego De Gennaro: Insurance „strengthens“ production chain

One of the links that enables production to function undisturbed is precisely- insurance. That is why it is very important for the companies to realize the real sense of risk and insurance from risk, Diego De Gennaro, deputy general manager of Delta Generali Insurance says

Production process is like a chain and it breaks if only one link is broken. Insurance is a link in the chain which enables the production to function undisturbed. If is very important for the companies to realize the real sense of insurance and of assuming the risk- Diego De Gennaro, deputy general manager of Delta Generali Insurance said in the interview for Magazin Biznis.

– Here there are many companies that are not insured. It is not because they do not want to, but because no one has explained to them what the point of insurance is. Abroad, for example, observance of contract is very highly valued. If for instance a machine breaks to an entrepreneur, he will not be able to work for the next ten days approximately. That will cost him a lot, apart from machine repair, because production must stop in that case. He/she will not have the money to pay off his/her employees and to pay the other bills. And if he/she has contracts with a company on the delivery of goods, he/she will pay penalties because of being late. Therefore he/she will have great monetary losses- that is how De Gennaro explained how insurance companies influence the entire economy of a country.

Belgrade lacks bridges

Since Mister De Gennaro lives on Senjak and crosses the “Gazela” bridge daily, he is wondering how it is possible that a city with so many inhabitants has so few bridges. The traffic would be much faster if a bypass was built around the Serbian capital. In this way the international traffic, he observed, passes through the city.
But he also remarked that Belgrade was changing and advancing very fast. Foreign investors are coming; objects are being built on diverse locations. Changes are occurring in the Serbian capital-on a weekly basis, he says.  

However, he adds that for an advancement of market the support of the country and legal system is needed. It seems to him that some laws in this country were not passed in a systemic way, but each in its own right. That is very bad, he adds, because you cannot construct a building without knowing what will be located around it. It is being overlooked that all the rules are within one frame and must be mutually connected, he adds. In ten months, which is the time he has spent living is Serbia, he has also noticed many legal absurdities which represent a sort of hindrances to the work of insurance companies.

– Concretely, when we are dealing with employees’ health insurance, it is not stimulating for the employers to pay all contributions and taxes on top for the insurance price, as is the case. It is because if an accident occurs, the medical treatment expenses are not paid for by the state, but by the insurance company.- De Gennaro clarified his view. He admits that he was in an unpleasant situation when a ski instructor asked for an offer for the insurance of his students from accident.

We discussed it for a long time. I was explaining to him that the legislative procedure at the moment is such that if he, as a ski instructor, wants to ensure the students of his school, it is necessary for each of them to sign the contract individually. In practice this turns out to be very complicated. Because, imagine that on Kopaonik that same instructor is approached by someone with entire ski equipment and says he/she wants training. The instructor them has to explain him/her that if he/she wants to be insured from injury, he/she must pay for insurance. Imagine now a fully equipped skier going to the post office and returning with a receipt to the ski instructor- De Gennaro explained this unusual situation.

In order to solve this problem, it is necessary for everyone to cooperate, but also for the legislative bodies to ask for competent aid from people working in insurance companies. For, all of them are competent and know best how to indicate the problems occurring in practice.

Bad marketing

Serbia does not know how to work on its own promotion, that is the thing that has been forgotten here, De Gennaro noticed.
– In Belgrade, for example, there are around forty galleries. In order to go to an exhibition you must have a good network of friends that will inform you that there is a certain staging at a certain gallery at the moment. There are many events in this town that no one knows about. Correct me if I am wrong, but I have not yet seen a page in the papers that would inform me about all the events in the city. That is a great pity because people then do not know hoe to spend their free time.  

You have to simplify and make the system automatic. That is, on the other hand a very unrewarding work. I have read somewhere that the pubic enterprise “Serbian Post” has 17,000 employees. The automation of the system in this enterprise would mean that, for example, five thousand people must be turned out into the street and become jobless. That is why business here has become a social problem. Of course that is not fair and it is not easy for the politicians here. I understand them in part when it comes to this. It is difficult to computerize and advance a system if that means loss of work for a large number of people- he considers.

He also remembered how he had recently had to go to as many as six counters in order to pay a single tax. As he says, he was with his driver, and with the receipt went from counter one to counter three to counter six and so on indefinitely.

– I did not understand why it could not be done on one counter. I remember the clerk on the other side of the counter asking my driver, when she realized I was a foreigner:” God, what can he be thinking of our country now?”- De Gennaro told us.

When he speaks of the development of Serbia, Diego De Gennaro makes a difference between a static and a dynamic view of things. If you compare Serbia to the region by viewing the current situation, then you will come to a conclusion that it is not the most developed country.

However, if you do not view things statically, but analyze the dynamics and speed of reforms, then Serbia is definitely the first. It is because the economy is not based solely on a moment. For instance, a February pay cannot be the only reflection of someone’s standard. You get the real picture only when this pay is compared to the March and January one- De Gennaro emphasizes.

If you ask yourselves how far you have gone in the development and compare yourselves with the United States of America then the only logical conclusion is that this market is catastrophically bad. But if you focus on one sector and look at the growth in that sector, you will realize that things are, after all, improving, our interviewee emphasized.

Anica Nikolić
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